Since 1923, Alliance Rubber Company has been providing high-quality consumer and industrial rubber products. We offer a range of office, packaging, and specialty items, including private label, custom printed rubber bands for some of the top companies around the world.
We’re proud of our capabilities as a private label manufacturer. We strive to make the process simple and enjoyable for our clients, so you get your defect-free order quickly and on-budget. Here, we share the basics of private label manufacturing and how to find the right one for your business.
Private labeling allows you to market another company’s product under your own name. This is an important option if you’d like to offer a specific item or build your product line, but you don’t have the capabilities to manufacture it yourself.
You hire a manufacturer to produce something they’re already producing, perhaps with minor changes to a formulation or design. Then you put your own brand label on the item and sell it as your own. It’s a great way to help you grow your brand without building or expanding your own manufacturing facility or putting time and money into research and development.
Private labeling offers high profit margins and helps you build customer loyalty. Because your branded products aren’t available everywhere, the right marketing can create demand for an exclusive product. If you do want to expand your reach, you have the opportunity for wholesale income by selling your branded product to other stores to sell to their customers.
Not all manufacturers offer private labeling services. It’s important to compare capabilities, pricing, and experience to determine if you’ve found the right private label manufacturer for you.
For decades, Alliance Rubber has served clients across numerous industries as a private label manufacturer of rubber bands. Our printed rubber bands are used in many ways:
- Health and Beauty Packaging
- Food and Beverage Packaging
- Promotional Wristbands
- DVD and Book Packaging
- Product Bundling
- Black Light Bands
- QR Code Bands
- Digital Image Wristbands
- And More
We also offer basic commercial rubber bands in a variety of colors, sizes, and materials, made with our patented “soft-stretch” system. This makes them easy to stretch, but still able to reliably hold your bundle. They’re made here in the United States, which allows us to offer faster service and ensure the quality of every band.
Our military-grade rubber products are extensively tested and trusted by top military installations and aerospace companies. They offer safety, versatility, and durability in the extreme situations and challenging conditions where nothing less will do.
We print rubber bands for a number of industries, including:
- Stationery: Our private labeling serves both global companies and small local businesses.
- Paper and Packaging: Companies in the medical, electronics, construction, laundry and dry cleaning, direct mail, banks, casinos, and veterinary fields frequently use our rubber products.
- Agricultural Packaging: Produce growers trust our rubber products for their harvest.
- Newspapers, Post Office, and Government: Our solutions are affordable and reliable.
With our years of experience, you don’t have to take our word for it: read our testimonials and browse our company history to get a better sense of who we are and how we help clients all over the world with customized solutions and printed rubber bands that meet their unique marketing and packaging needs.
Our innovations include the invention of the Open Ring® band, freezer bands, the world’s first plastic bands, imprinted Ad Bands®, Fragrance Bands, and so much more. We were one of two companies in the United States to be honored with the Excellence in Innovation Award by the National Institute of Standards and Technology. Alliance Rubber Company is proud to be recognized for our commitment to offering our clients the best solutions and giving them more ways to reach their customers and reliably package their products.
As a third-generation family-owned business, we offer 2,200 products and tools designed to hold your world together. Contact us to learn more about our private labeling services and custom printed rubber bands.